Online shopping at discounted prices

Online shopping is the most comfortable form of shopping. The world is all about saying money. If you can buy anything at discounted price why will you go for full payment? Online shopping goes hand in hand with coupons, deals and discounts. Online retailers often refer to coupons as "coupon codes", "promotional codes", "promotion codes" and "discount codes". The entire idea behind providing a coupon is to reduce the cost or percentage discount, or some other offer that can actually capture the consumer mind and create an urge for them to purchase specific products or to purchase from specific retailers. A coupon is in the form of a secret word or codes that are distributed to type in at checkout. Even big players have entered the market of online shopping with a wide range of products at their disposal. E.g.- Yahoo!, Amazon.com and eBay, offer hosting services for online stores to all size stores. These stores are incorporated with a navigation framework. They sometimes seem as a virtual mall wherein you can get anything and everything under one portal. Whereas the most important factor to be taken care off in case of biggies as well is the consumer should return to the website once visited. With this feature I talk about the user friendly features in any site. All the methods involved for evaluating usability include heuristic evaluation, cognitive walk through, and user testing. The entire technique has its own characteristic and emphasizes different aspects of the user experience.