Tuesday, 26 June 2012

Customer Vs Shopping site in UK

Nowadays people have starting following the concept of shop lifting in a real sense. As per a poll conducted by UK-based OnePoll market research Company, it has been observed that many consumers have developed a habit of buying expensive outfits wearing them over a party at night and then going to the store very next day to exchange the same. The poll revealed the fact that almost 80% of people falling in the high income group of the country return worn outfits. Some people have this plea that they attend a night out almost every alternative day thus they just cannot afford to wear a new outfit every time. These people do not have any shame in doing such an act as all they are doing is getting their own stuff exchanged as they have paid for it. The entire practice is carried on in the online business as well. The procedure for doing is exactly the same you shop online, wear the dress at a certain occasion and return the same. The price tag is sometimes even hidden in the inside when it is stapled with the dress. Some add on things to be taken into account is the fact that consumers very carefully keep the tag way, wear the dress, even get it dry cleaned if required and then very intelligently putting the tag in its place. The practice is in reference to outfits like gowns, dresses, suits and even lehengas. Today people bought items through Discount coupons website and then they return same after few week. Due to this Indian shopper like Makemytrip, Jabong, expedia, Yatra, Myntra are very upset with their marketing strategies. The brand owners have their version that many a times they can make out that the outfit has been worn but they still have to agree to their consumer’s terms because of lack of proof. They are not left with much of a choice to counter them. Almost five to six cases of such sorts are to be tackled every week. Going by shopkeepers words women return outfits that have lipstick stains, are crumpled or have been washed, but they can’t offend them. The consumer on the other hand gives them a plea saying that had only tried the outfit when it clearly seems used.

No comments:

Post a Comment